In an increasingly dynamic global energy landscape exposed to volatility, where the efficient management of renewable assets has become crucial, Optimize Energy emerges as a key pillar in helping energy infrastructure owners navigate market complexities and maximize performance. Founded in 2022, the company addresses the growing need for revenue stability and asset optimization in an environment of unpredictable electricity markets, offering energy and risk management solutions that turn challenges into opportunities.
Optimize Energy’s vision is built on the deep expertise of its team, such as that of Rodrigo García, who highlights how energy and risk management in increasingly volatile markets is a clear mission for the company. A key element in the operation of the power system is the evolution of “curtailments” — renewable energy that, due to grid constraints, cannot be utilized — a trend that, although expected to ease slightly in 2025, continues to show global growth. In response, hybridization with batteries and participation in the new voltage control market are emerging as essential tools to mitigate the economic impact of these curtailments and to promote greater integration of clean energy, in line with the expansion of infrastructure such as offshore wind turbines and the promise of hybridization with green hydrogen. Rodrigo García also emphasizes that the introduction of quarter-hourly markets has represented “a key step forward in improving the efficiency and accuracy of the power system,” facilitating the integration of variable renewable energies and reducing imbalances. Meanwhile, wind energy maintains an advantageous position over photovoltaics in capturing market prices and securing additional revenues from balancing services, highlighting its resilience in a competitive market.
Optimize Energy delivers its value through three complementary platforms: Energy Tracker, which monitors the real operation of assets and serves as a benchmark; OptiValue, essential for hedge management and risk portfolio control; and OptiBESS, which provides future estimates for battery projects, including their participation in balancing services. This integrated ecosystem enables clients to verify invoices, optimize the selection of operators, and make informed decisions on investments and hedging strategies, adapting to the demands of a more flexible system operation and the gradual replacement of synchronous generation with asynchronous generation. Although regulation has made progress, it still requires a more stable framework for battery participation in capacity markets and balancing services, reflecting their intrinsic value.
Projects and solutions such as those promoted by Optimize Energy are fundamental to advancing toward a sustainable energy future. By making renewable sources more efficient and profitable, they directly contribute to SDG 7 (Affordable and Clean Energy), ensuring that a greater amount of clean energy reaches homes and businesses. This, in turn, has a direct impact on SDG 13 (Climate Action), by accelerating the energy transition and significantly reducing dependence on fossil fuels, bringing us closer to the goal of a smaller global carbon footprint. Every megawatt of renewable energy that is efficiently utilized and commercialized is another step toward a greener planet.
The trajectory and innovations of Optimize Energy invite us to reflect: are we prepared for the full flexibility and digitalization that the energy future demands? Renewable asset management and optimization solutions are becoming increasingly critical. Rodrigo García’s proposal to “commit to local and seasonal products” and to “extend the useful life of products” reminds us that the energy transition is a shared task, where every small individual action adds to collective efforts toward a more sustainable and efficient future.
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